joint-care

Pedigree

This was my first commercial. And the only time I worked with Harry the Squirrel. A true professional, but quite a fiend at the Craft Services table.

ob2

Outer Banks

Well, this one has all sorts of copywriting in it. Sort of fit the theme though, since it’s about a marathon.

derm

Advanced Dermatology

This doesn’t even have copy in it!

ccheli

Church’s Chicken

This isn’t copywriting. It’s fried chicken shape knowledge.

aaa-2

AAA

PSA – The Dangers Of Not Locking Your Keypad.

ob

Outer Banks

This is mostly about the picture. I did write some stuff. So copy was written. When I visited the place, it was during a Nor’Easter and it was nothing like this. Well, it was like this, only with lots of wind and sideways rain and people lashing things down. Also, all the restaurants were closed. Copywriters have to use their imagination.

aaa-1

AAA

Actual Footage Of A Really Horrible Accident.

aaa-3

AAA

PSA for Auto Club of Southern California.

ham

Pedigree

Wiry Jack Russell’s are mean little monsters. Especially around ham. That cute whimper was really a vicious growl.

ball1

Arby’s

This isn’t copywriting. It’s criminal trespassing. What we did was we put the Arby’s logo above billboards other people went to the trouble of actually producing. It gave the impression that they Were Thinkin’ Arby’s.

Mona Greasa

This is a video we created that went viral and now has more hits than there are people in San Antonio. I think there are lots of people in San Antonio. Be glad you weren’t there. Hamburger grease – in an enclosed space – is horrifying.

roma

La Romana

The Dominican Republic is home to the Frigatebird. The male has a red balloon looking thing that he blows up to attract female Frigatebirds. In case you were wondering. La Romana is in The Dominican Republic and I wrote this brochure for it.

Challenge: Get inside the mind of a chocolate whale

Carvel

This is an obscure type of copywriting. Specifically getting into the mind of, and blogging as, an ice cream chocolate whale.

pedi

Pedigree

Okay. This one has some copy in it. It also won an award I refused to pay for.