Resume

Summary

Clay Shivers is a seasoned copywriter known for original idea generation and cultural prophecy. Fascinated by the new generation of hyper-kinetic brains, Clay is enthusiastic to utilize his well- honed expertise in creative thinking, natural curiosity and superlative copywriting to engage consumers at every possible touch-point.

Experience

Freelance January 2010–Present

LEWIS ADVERTISING / WILKIE–BIRDSALL ADVERTISING / FZK ADVERTISING / BFG ADVERTISING/ NAMETAG INTERNATIONAL

NORTH CAROLINA STATE FAIR, BLUE RHINO PROPANE, GARDENS TO LOVE, SKY TOP LODGE, THE REEF HOTEL & RESORT, STAND UP NEW YORK, NAMETAG INTERNATIONAL, HULT UNIVERSITY

Work as ACD-At-Large for Wilkie-Birdsall advertising, overseeing copy and messaging for all of their clients. Moved to San Francisco. Created consistent messaging in design and copy for Hult University marketing materials. Taught my cat to walk on a leash. Almost named a car. Created a poster campaign for Sky Top Lodge that won some hospitality marketing award. Wrote a series of web videos and a blog and maintained a Facebook account for The Reef Hotel in Grand Cayman.

Fletcher Martin – Atlanta, GA November 2007–January 2010

J+J INVISION CARPET, ARBY’S, UNIVERSITY OF HOUSTON, KIZ TOYS, CARVEL ICE CREAM, KNOLOGY CABLE, HEALTH FUSION BRANDS, UNIVERSITY OF FLORIDA, TREE-ZERO

Oversaw all Copywriting within the Creative Department. Mentored four other writers. Lots of cli- ent contact. Brand strategy. Revamped the agency web site. Ghostwrote Fudgie The Whale’s Blog. Survived eight straight hours of hamburger grease inhalation. Created and starred in end of the year agency video that offended almost everyone but made them laugh. Painted a dog.

Ypartnership – Orlando, FL August 2005–November 2007

INTERVAL INTERNATIONAL, ST. PETERSBURG/ CLEARWATER CVB, OUTRIGGER HOTELS, PAN- AMA CITY BEACH, VISTA CLUB, LA ROMANA, DOMINICAN REPUBLIC, OUTER BANKS CVB, SWAN/DOLPHIN HOTEL, INTERNATIONAL PLAZA HOTEL

Served as the brand ambassador for several clients, making sure that everything out the door car- ried the same tone and voice. Survived a Nor’Easter in the Outer Banks. Ate Thanksgiving spa- ghetti in the Dominican Republic. Shared a hotel room in Denver for three nights with five other employees during a snowstorm. Talked a new CMO out of switching agencies. Helped launch Dis- ney World’s Everest ride. Won some awards.

Freelance 2003–2005

SALONPAS, TWELVE HOTELS, PRINCESS CRUISES, 21ST CENTURY INSURANCE, CALLAWAY GOLF, XPRESS BET, WESTFIELD MALLS

Named a cruise ship. Wrote fortune cookies. Met Little Richard. Created a television spot for Salonpas medicated pain relief patches.

Grey Advertising – Los Angeles, CA 2000–2003

PEDIGREE DOG FOOD, AUTO CLUB OF SOUTHERN CALIFORNIA, CAESAR’S PALACE, QWEST, SOUTHERN CALIFORNIA EDISON, CALIFORNIA DEPARTMENT OF CONSUMER AFFAIRS, CALIFORNIA STATE LOTTERY, FLAMINGO HILTON, RUBIO’S BAJA GRILL

Wrote and presented broadcast to clients. Lots of client contact. Survived several rounds of layoffs. Toured a slaughterhouse. Worked with one of the great squirrel actors the world has ever seen. Met Wolfgang Puck.

EDUCATION

B.A. Psychology, Anthropology – Southern Methodist University; Semester at Sea

PROFESSIONAL TRAINING

• The Bookshop – Advertising Portfolio Development Workshops – Los Angeles
• The Groundlings – Improvisational Comedy – Los Angeles
• The Jeff Justice Stand Up Comedy Workshop